Many conventional products on the market overly refine their products. They decolorize the formulas and dye them to make the color look more attractive. They deodorize the formulas so the natural scent gets removed, in order to add a signature scent. This all sounds nice, but it results in less real results for your skin.
When you refine natural ingredients so much, their structures change, and they lose their potency. Vital vitamins and minerals get lost in the process.
We like to go for the best results by keeping it natural and pure. We limit processing and keep the natural color and scent of the ingredients. This might result into a slightly different color or scent from time to time. It also results into the highest purity of the ingredients.